SEO means building a site so Google understands what the business does and shows it to people searching for it. It isn't a single action, it's an ongoing property of the site.
Also known as: Search engine optimisation
Properly structured headings and metadata, fast load times, working well on a phone, and a connected Google Business Profile. Without this, a site can look good and still be practically invisible on Google.
Nobody can promise a specific ranking in Google's results, because Google doesn't sell rankings and nobody controls its algorithm. It builds the foundation for visibility; results build over time.
Written by Eetu Huotari