A Google Business Profile is a free listing that appears on Google Maps and at the top of search results when someone nearby searches for that service. It's often the first place a customer finds the business.
Also known as: Google My Business, Google Maps listing
The map and business listings appear before regular search results for local searches. The listing stays visible for as long as it's maintained, and its visibility isn't tied to an ad budget.
The correct category, opening hours and contact details, photos, and customer reviews. An incomplete or half-empty profile is easy to skip past in the results.
Price
Example: creating or optimising a profile can cost roughly €100–300 as a one-off, depending on the provider.
Written by Eetu Huotari