From zero to 433 search visitors from Google in three months
Vesijettivuokraus rents jet skis on the waters of Espoo, Lohja and the surrounding area.
The situation
The company had no website before the project. Customer acquisition happened through social media and word of mouth, and there was no place to send people to see the fleet, prices or contact details.
The practical problem was reachability. Interested people asked the same questions over and over. Many went unanswered entirely when the owner was out on the water and away from the phone. Nobody could find the company on Google.
The approach
The fleet is limited, the season is short, and bookings are happily arranged over the phone.
The result is a single-page site that covers everything essential in one scroll: a fleet overview, pricing, a photo gallery, frequently asked questions and contact details. The FAQ was built from the messages the owner had already been answering by hand for years.
I built the visual identity from the ground up: a logo, colour palette and typography that communicate a nautical feel and a sense of speed without drifting into generic territory.
The site is designed mobile-first. Searches for this kind of service happen almost exclusively on a phone when the weather is good and a group is deciding what to do that weekend, so the page had to load fast and work with one thumb.
Brand
What was left out
For a seasonal rental business, a full booking system would have been overkill. It would have raised the price and added upkeep with no real need. The scope was deliberately kept light: a single page that covers everything essential.
The outcome
Before the site, the business could only be found through social media and word of mouth. Now it shows up on Google exactly when someone is searching for jet ski rental in their area, and that's the moment the decision gets made.
The site answers the most common questions about pricing, the fleet and practical arrangements without the owner needing to be on the phone. Visitors get the information they need even when the boats are out on the water or the season is on a break.
Google visibility
Source: Google Search Console, May 17–Aug 17, 2026The site was built with SEO fundamentals in place from the start. Google Search Console data from the first three months shows what that produced.
Clicks from search
Impressions
Click-through rate (CTR)
Average search position
Average position covers every search, including broad and vague ones. The site ranks well specifically for regional searches with clear purchase intent, at best within Google's top three.
- Year
- 2026
- Duration
- 5pv
- Technologies
- SvelteKit · Tailwind CSS
- Visit site
- vesijettivuokraus.fi
Built as a single-page site. The equivalent package is €400–500. See the package
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